Starting the journey to outcomes measurement can be daunting, and the first step is to understand what it is and why it’s important.
Social Outcomes Measurement is simply described as the process to assess the extent to which a program has achieved its intended results. Social outcomes measurement helps you answer the following three questions:
- What has changed as a result of this program?
- Has the program made a difference, and how?
- How are the program participants’ lives better off as a result of participation?
As we move through uncertain times, community service providers are competing for a shrinking pool of government and private grant funding. Some states in Australia are already starting to mandate outcomes reporting and are shifting towards an outcomes-based funding model.
An organisation that reports on outcomes, and is able to demonstrate the social impact of its activities, will stand a better chance of securing ongoing funding. And, as funding bodies demand more evidence of impact on program participants, it is recommended that organisations go beyond the minimum requirements, and start adopting social outcomes measurement and reporting as a means to build a stronger case for funding.
Now that you know what outcomes measurement is, and how it can help you, it’s time to discover the different outcomes measurement methodologies.